About Us
Our Story
Our journey started in 2017, when three friends—Luciana, Fran, and Edo—founded a company called Rota Amsterdam. Our goal wasn’t just to offer standardized tours to our clients. Instead, we wanted to create a real experience with a personal touch from a local guide—someone who not only shows you the tourist highlights, but also takes you to places locals love and shares insights into everyday life and culture.
Because we all have a strong connection to Brazil, we initially decided to focus on Portuguese-speaking tourists. We felt that the touristic offerings for this group were lacking and believed we could make a difference. Within a few years, we successfully established ourselves as a reference in the market, improving the experience for Portuguese-speaking tourists in the Netherlands. More importantly, we shared countless unforgettable moments and made many great friends along the way.
After working with thousands of Portuguese-speaking clients, we decided to expand our horizons and launch Route Amsterdam, offering the same high-quality experience to English-speaking visitors exploring our beautiful city. Why not let more people join in on the fun, right? 😀
In the meantime, Fran left the company to pursue an even bigger dream—becoming a university professor—but we welcomed several other amazing guides to our team. Each of them brings their own background, interests, and unique perspective on the city.
Our mission is to offer you an unforgettable and truly unique travel experience, 100% customized to your needs and profile.
We hope to see you soon in Amsterdam!
Meet the Team
Edo
GUIDE & OWNER
Edo lives is Amsterdam for almost his whole life and feels like a real Amsterdammer! Loves to share his passion for Amsterdam with visitors and show them the most beautiful places as well as his own personal favourites. Studied Economics & Business and is crazy about sports, especially football. Edo also lived in Brazil and Spain, speaks five languages, and would love to learn more about your culture and exchange experiences.
Edo can take you on a tour in Amsterdam, by foot, bike or boat. Whatever you prefer! Each one shows a different perspective of the city.
Luciana
GUIDE & OWNER
Luciana was born in Rio de Janeiro and moved to Amsterdam in 2016 because she fell in love with the city after doing an au pair exchange program here.
Luciana studied socials services and has worked as a social worker in the (in)famous Amsterdam Red Light District which gives her a totally unique perspective of the city and some very interesting stories that she can share with you.
Amanda
Guide & Marketing
Amanda has a degree in Architecture and Urbanism and is passionate about communication, history, and cities full of character. In 2011, she fell in love with Amsterdam and has been studying the Dutch capital in depth ever since. In addition to working as a tour guide, Amanda is responsible for our marketing and social media. She loves capturing the tours through photos and videos and showing Amsterdam to visitors in a light, informative way, full of great stories.
Michele
Guide
Michele holds a degree in Tourism and is also a licensed tour guide in the Netherlands, with extensive experience in the field. She combines her academic background with hands-on experience to offer authentic tours filled with great stories. She will be delighted to guide you and make your experience truly unforgettable!
Vinicius
GUIDE
Born and raised in Brazil to a Dutch father, Vinicius always had a special interest in traditional Dutch culture. When he moved to Holland he decided to become a guide in order to share his knowledge of the Dutch culture with visitors.
Working as a guide for years now Vinicius has expanded his knowledge about Holland vastly. However, his main interest are still the typical and tradional Dutch things. He would love to take you to the flower fields of the Keukenhof or the windmills of the Zaanse Schans and show you how Dutch cheese and wooden shoes are made. If you choose a tour outside of Amsterdam there is big chance that Vinicius will be your guide!
Cecilia
GUIDE
Cecilia has worked as a digital marketing professional for years but made a career switch to becoming a guide because of her love for Dutch culture and history. She lived in Amsterdam before but now lives in Haarlem and she would love to show you the treasures of this beautiful town. Haarlem is only 15 minutes by car or train from Amsterdam but has a totally different and medieval feel.
Let Cecilia take you on a tour and show you the best spots. You won’t regret!
